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“What Books Should I Read To Get Better At Copywriting?”

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Mar 22, 2016 Advertising Tips And Secrets, Freelance Writing , , , , , 0 Comments

By far, the most common question I’m asked is some variation of “What should I read to improve my copywriting skills?” So I don’t have to keep answering the same question over and over, I’ve decided to list my favorite books and reading material in one place. If you take Continue reading

Stop Freaking Out About Online Marketing…It’s Not THAT Complicated

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Feb 17, 2016 Advertising Tips And Secrets, Blogging Tips, Freelance Writing , , , 2 Comments

Here’s exactly what all marketing should accomplish: Get the attention of your target market. Help them make a good decision about what to buy. Make it easy and low-risk to buy from you. Those three rules have been the backbone of marketing and advertising since the first caveman figured out Continue reading