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Posts Tagged » marketing

“What Books Should I Read To Get Better At Copywriting?”

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Mar 22, 2016 Advertising Tips And Secrets, Freelance Writing , , , , , 0 Comments

By far, the most common question I’m asked is some variation of “What should I read to improve my copywriting skills?” So I don’t have to keep answering the same question over and over, I’ve decided to list my favorite books and reading material in one place. If you take Continue reading

Watch Super Bowl Commercials, Learn How NOT To Write An Ad

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Jan 21, 2016 Advertising Tips And Secrets, Opinion , , , 0 Comments

Pokemon is running a Super Bowl commercial this year.  Yes, that Pokemon. Do they honestly believe one person will go out and buy some sweet new Pokemon gear as a direct result of their Super Bowl ad?  At five million dollars per 30-second spot, they’ll need a few hundred-thousand people Continue reading

The Hidden Truth Behind Every Purchase

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Jan 20, 2016 Advertising Tips And Secrets , , , , , 0 Comments

SELFISHNESS… BAM—right outta the gate, I just gave you the biggest, most valuable secret behind selling, marketing and advertising. Selfish desires have driven every single purchase that has ever been made since the dawn of time. I’ll explain… It’s human nature to be most concerned with our own desires. We Continue reading


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